WordPress and Online Marketing

alberta seo and web designOver 75 million websites are powered by WordPress due to a wide range of competitive advantages it provides to its users. It provides one of the best website design solutions when it comes to building complex sites.

It offers a wide range of benefits which include:

Good Search Engine Optimization (SEO) system

SEO is the backbone of any online marketing strategy. WordPress sites are text based and their structure makes it easier for the search engines’ to crawl making the site to be indexed often and quickly. Such sites can easily be optimized for Edmonton SEO purpose unlike the Flash-based websites.

Superlative Content Management System (CMS)

CMS allow users to login to a secure web portal using any browser to change the live content on the website. This reduces the cost of hiring either an HTML designer or developer whenever you would wish to change the text on the site. WordPress CMS provides one of the best solutions when it comes to this. It is an open source CMS which is based on PHP and MySQL making it convenient for most people.

Extensions and plugins

WordPress offers a wide range of plugins such as those for SEO, social media network, security, backing up data etc. This leaves its users with more functionality at their disposal. With these plugins, you can add photos, shopping carts, maps etc. This makes such sites more interactive. There are free and premium plugins which can be used to add value during website design. There a wide range of themes which you can also use to customize you website. It is even compatible with responsive web design.

Easy to setup and manage

You don’t need to be either an HTML coder or internet expert to use WordPress. All you need is an internet connection and a browser to own a website. It is one of the best starting points for a small business.

Other than the few points which have been highlighted above and its scalability; WordPress still has a future in website design industry. With creative and innovative people like Matthew Mullenweg behind this software, it has been able to keep up with time making it a perfect choice for most websites.

Make sure you check out the most trusted in Calgary – Canada West Internet Marketing ltd.

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